Looking for effective email templates to follow up on overdue invoices, without writing them from scratch? Good news: we've already done the work for you.
At Recovr, we work with companies every day on invoice follow-up and payment reminders. We know what works, what gets in the way and, above all, what separates a reminder that gets ignored… from an invoice that gets paid.
These templates draw on our hands-on experience and have been tested and proven by hundreds of companies. They follow a simple but highly effective principle: tailor each message to the customer's profile, within a structured reminder workflow.
📥 Download the templates for free (in French)
Why tailor payment reminders to each customer?
Most companies still send the same generic email to every customer. It's simple, but it rarely works.
A message that is too blunt can strain the relationship with a long-standing customer.
On the other hand, being too soft with a bad payer costs you time and credibility. That's where segmentation comes in: by grouping customers according to their payment behavior, you can send better reminders, faster, in the right tone.
3 simple customer segments that fit any business
You don't need a complex strategy to start segmenting customers effectively. Look at a few criteria, such as average time to pay or the number of reminders needed, and you can sort your customers into three easy-to-spot groups:
- Standard customers: the majority of your customers. Follow up in a professional tone, firmly if needed.
- VIP customers: long-standing and reliable. Follow up with tact.
- Bad payers: repeatedly late. Follow up quickly and firmly.
Want to take this segmentation further, find out which indicators to track and get a detailed reminder workflow for each customer segment (timing, channels, tone, escalation)? Read our article: Unpaid invoice reminders: the simple, fast method to speed up your payments
Email templates built on proven reminder workflows
These are not standalone messages. They follow a clear sequence over time, based on the reminder workflows we recommend to our customers.
What is a reminder workflow?
It's a structured sequence of reminders that defines:
- When to send each reminder (D+5, D+15, D+30, etc.)
- Which channel to use (email, letter…)
- How firm the tone should be (courteous, professional, firm…)
- How many reminders are needed
For example, a VIP customer gets a gentle reminder at D+10, a second reminder email at D+25 and a courteous final reminder.
A bad payer, on the other hand, gets reminders starting at D-5, five days before the due date, with late-payment penalties mentioned from D+3, then a formal notice soon after.
Our email templates follow these proven workflows step by step, for each customer segment.
What if every reminder email went out… without anyone having to think about it?
These templates give you a solid, practical starting point for structuring your reminders.
But copying and pasting every message, keeping track of what went out and switching between your accounting software and your inbox… still takes time.
The ideal? One tool dedicated to invoice follow-up and payment reminders that automatically sends the right email at the right time, based on each customer's profile.
That's exactly what you can do with Recovr: build these templates straight into your automated reminder workflows. 📅 Want to know more? Book a personalized demo
Ready to take control of your receivables?
Recovr automates your reminders from first to last and leaves you in control of the exceptions.